The Simple Things

Taking time to live well
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Sponsored Post | National School Sports Week

Iona Bower May 31, 2023

Join in to Play For Fun, Play For 60!

This year’s, National School Sports Week intends to empower children to unleash their potential through play and sport. From 19-25 June, the initiative, powered by Sports Direct, invites schools, families and organisations to embark on a journey of active participation and collective impact.

Research commissioned by the Youth Sport Trust reveals a significant underestimate among parents regarding the recommended levels of daily physical activity for children. While the UK Chief Medical Officer recommends 60 minutes of elevated heart rate activity for children aged 5 to 18 each day, many parents believe merely 30 minutes is enough. This discrepancy highlights the urgent need to raise awareness and inspire children to lead active lives.

Amidst a prevailing wellbeing crisis among young people, studies conducted by Sport England demonstrate that less than half of all children (47%) meet the recommended 60 minutes of daily activity a day, with nearly one third (30%) falling below the 30-minute mark. These statistics underscore the crucial importance of fostering a culture of physical activity and prioritising the wellbeing of children.

National School Sports Week hopes to make a change by amplifying the benefits of play, sport and physical education. By making a #PledgeToPlay for 60 minutes every day during the campaign, schools, families and organisations can make a tangible difference in children's lives. Once you’ve pledged, you’ll be given access to a range of supporting materials and resources to help you achieve your active minutes with your children. Our resources are tailored to suit all age ranges, with separate resources to support schools and families.”

Joining the movement is simple. Visit www.youthsporttrust.org/join-us/nssw to learn more about National School Sports Week and how you can actively contribute. By taking part you become an advocate for change, encouraging children to embrace an active lifestyle, both inside and outside the classroom.

Together, we can ensure that play and sport become an integral part of every child's life. National School Sports Week is an inspiring call to action, inviting the nation to champion the wellbeing, development and happiness of our future generation.

For disabled young people, the Chief Medical Officers’ recommendation is for 20 minutes of physical activity every day and strength and balance activity 3 times a week. You can find out more about the guidelines for disabled young people here.

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  Buy ,  download  or  subscribe   See the sample of our latest issue  here   Order  our new Celebrations Anthology   Buy a copy of  Flourish 3 , our wellbeing bookazine   Listen to  our podcast  – Small Ways to Live Well
Aug 29, 2025
Aug 29, 2025

Buy, download or subscribe

See the sample of our latest issue here

Order our new Celebrations Anthology

Buy a copy of Flourish 3, our wellbeing bookazine 

Listen to our podcast – Small Ways to Live Well

Aug 29, 2025
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The Simple Things is published by Iceberg Press

The Simple Things

Taking time to live well

We celebrate slowing down, enjoying what you have, making the most of where you live, enjoying the company of of friends and family, and feeding them well. We like to grow some of our own vegetables, visit local markets, rummage for vintage finds, and decorate our home with the plunder. We love being outdoors and enjoy the satisfaction that comes with a job well done.

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