The Simple Things

Taking time to live well
  • Home
  • Subscribe
  • SHOP
  • Newsletter
  • About
  • Work with us
  • Home
  • Subscribe
  • SHOP
  • Newsletter
  • About
  • Work with us

Blog

Taking Time to Live Well

  • All
  • Chalkboard
  • Christmas
  • Competition
  • could do
  • Eating
  • Escape
  • Escaping
  • Fresh
  • Fun
  • gardening
  • Gathered
  • Gathering
  • Growing
  • Haikus
  • Interview
  • Living
  • Looking back
  • Magazine
  • magical creatures
  • Making
  • Miscellany
  • My Neighbourhood
  • Nature
  • Nest
  • Nesting
  • outing
  • playlist
  • Reader event
  • Reader offer
  • Shop
  • Sponsored post
  • Sunday Best
  • Think
  • Uncategorized
  • Wellbeing
  • Wisdom

Sponsored post | Earthborn: "It's the Little Things That Go That Extra Step"

Iona Bower December 16, 2021

We catch up with Cathryn Sanders, Earthborn’s Marketing Manager, to find out why their paints not only look good but are also an environmentally-friendly option

You’re known for your eco-credentials, but how did Earthborn come about?

We were established 20 years ago by our founder John Dison. After a career as a Town Planner specialising in historic buildings, and with a background in the family business of supplying the decorating trade, John wanted to pursue his passion for design and sustainability. At the time, there was little awareness about the health dangers of conventional paints and their environmental impact, so Earthborn has always been one step ahead of the game.

And is the rest of the industry now listening?

Thankfully, yes. People in general are much more clued up, thanks in part to climate change campaigners such as David Attenborough and Greta Thunberg. In terms of the industry, things like the Volatile Organic Compounds (VOCs), which are harmful to our health and the environment, are now regulated, but there’s still plenty more that can be done.

Really? What sort of thing should we be looking out for?

Well, we take great care to use eco-friendly ingredients that are free from harmful emissions, and we’re incredibly proud to have been awarded the first UK licence of the EU Ecolabel for Indoor Paints and Varnishes. But it’s the little things that go that extra step – we’ve put a lot of thought into our packaging, too. For example, our colour cards are all painted with real paint and are made from eco-friendly materials and biodegradable glue, while our tins are made from 70% recycled materials and are 100% recyclable. Even our foam chip packaging is biodegradable and dissolves in water. Saying that, we know there’s so much more that can be done and we’re constantly looking at ways to improve our environmental practices.

Impressive! Your Claypaint really stands out, tell us more

It’s our hero product, if you like. As its name suggests, it has a high clay content, making it breathable with a unique matt finish and no smell. There’s a huge colour range, which all have a mellowness and a visual softness that work well with each other. Free from oils and acrylics, it has minimal preservatives and some have no titanium dioxide. While some colours have no added pigments, meaning they’re naturally occurring clay colours. They’re also vegan friendly, independently tested and certified as child and baby safe – so ideal for a nursery or playroom.

What else is important when choosing a paint?

One word: breathability. It’s so important for buildings to breathe, especially older ones. It’s a common mistake to use waterproof paints and materials designed to block moisture, however, these can exacerbate the problem, creating damp issues. Instead, look out for paints with a high level of breathability. Our products allow air and water vapour to easily flow through the surface so, if coupled with breathable building materials, moisture doesn’t become trapped, which can cause the paintwork to bubble, peel and eventually blow.

And now the question everyone wants to ask… what trends do you think will be popular this year?

We think that Edwardian décor will be a strong influence in 2022, in particular mixing the old with the new. Earthborn predicts that we’ll see a rise in beautiful pastel colour schemes, specifically lilac. That’s why Lily Lily Rose is officially Earthborn’s colour of the year. It’s a subtle shade of lilac, pink and grey and was created as homage to John Singer Sargent’s famous work Carnation, Lily, Lily, Rose. A highly versatile shade with surprising depth, we’re sure that it’ll create a space that is both tranquil and on trend.

For more information, visit earthbornpaints.co.uk or follow on Instagram: @earthbornpaints for colour inspiration.

More from our blog…

Featured
Screenshot 2025-05-21 at 08.52.06.png
May 21, 2025
Playlist | Great Heights
May 21, 2025
May 21, 2025
Watergate Bay 2.jpg
May 21, 2025
Competition | Win a two-night stay at Watergate Bay
May 21, 2025
May 21, 2025
Belt Bag pic.jpg
May 21, 2025
Make | Summer Scraps Belt Bag Template
May 21, 2025
May 21, 2025
InSponsored post Tagssponsored post
  • Blog
  • Older
  • Newer
Featured
  Buy ,  download  or  subscribe   See the sample of our latest issue  here   Buy a copy of our latest anthology:  A Year of Celebrations   Buy a copy of  Flourish 2 , our wellbeing bookazine  Listen to  our podcast  - Small Ways to Live Well
Feb 27, 2025
Feb 27, 2025

Buy, download or subscribe

See the sample of our latest issue here

Buy a copy of our latest anthology: A Year of Celebrations

Buy a copy of Flourish 2, our wellbeing bookazine

Listen to our podcast - Small Ways to Live Well

Feb 27, 2025
Join our Newsletter
Name
Email *

We respect your privacy and won't share your data.

email marketing by activecampaign
facebook-unauth twitter pinterest spotify instagram
  • Subscriber Login
  • Stockists
  • Advertise
  • Contact

The Simple Things is published by Iceberg Press

The Simple Things

Taking time to live well

We celebrate slowing down, enjoying what you have, making the most of where you live, enjoying the company of of friends and family, and feeding them well. We like to grow some of our own vegetables, visit local markets, rummage for vintage finds, and decorate our home with the plunder. We love being outdoors and enjoy the satisfaction that comes with a job well done.

facebook-unauth twitter pinterest spotify instagram