Naked Paper is making toilet paper that’s true to its natural colour, and you could win a year’s supply. It’s brown because it’s greener!
What if loo roll could be a little more thoughtful? Founded by Tom and Leila, Naked Paper started with a simple question: why is toilet paper white? The answer is because someone, somewhere, decided it should be. It’s bleached, processed and treated to achieve that pristine white look – not to make it any cleaner, but simply because that’s what we’ve come to expect.
So Naked Paper left it out. Its toilet paper is naturally brown because nature made it that way. No bleach. No harsh chemicals. No plastic. No fuss. Just thoughtfully made paper that is soft, uncompromising and does its job. Kinder to your bum and to the planet.
Naked Paper also makes other everyday essentials, including kitchen roll and tissues, in the same low-impact way. Sustainability runs through every part of the business, from the unbleached paper to the factory that makes it, which is completely fossil fuel free, running on the sun, wind and biofuel instead. In fact, Naked Paper was recognised with a King’s Award for Enterprise in Sustainable Development in 2025, showing it’s serious about doing things differently.
If you’d like to join this quiet revolution, then The Simple Things is giving one lucky reader the chance to win a year’s supply of loo roll, plus a whole lot more, while four runners-up will each receive a pack (24 rolls) of toilet paper. So enter today for your chance to enjoy paper, as nature intended.
For more info, visit uk.nakedpaper.com or follow on Instagram: @naked_paper
The prize
One lucky reader will win… • 4 packs of toilet paper (48 rolls per pack), in recycled or bamboo • 1 pack of kitchen roll (6 rolls), in recycled or bamboo • 1 pack of tissues (12 boxes), in recycled or bamboo • 1 roll cosy
How to enter
To win a year’s supply of toilet roll and other Naked Paper products, enter our competition by clicking on the button below and answering the following question by the closing date of 4 December 2026.
Q: Naked Paper is naturally what colour?
Terms & conditions
The competition closes at 11.59pm on 4 December 2026. One winner and four runners-up will be selected at random from all correct entries received and notified soon after. Subject to availability. The winner cannot transfer the prize or swap it for cash. Details of our full terms and conditions are on p125 and online at: icebergpress.co.uk/comprules.