If your wardrobe’s in need of a boost or a bit of colour therapy, enter our competition to win a
Gudrun Sjödén spree
As the weather slowly turns and the seasonal colours blend towards rich, warm tones, it’s time to set sail on a new adventure with Gudrun Sjödén’s latest collection – beautiful, heirloom pieces that could soon be adorning your wardrobe as The Simple Things has two vouchers up for grabs, each worth £200.
Inspired by a journey along the Atlantic Ocean, the latest collection is a patchwork of capsules, all giving their own nod to people, places and concepts. While the striking colours and unique patterns are characteristically typical of the joyous Swedish brand that we know and love.
Explore the remote island of Tristan da Cunha in the South Atlantic Ocean through beautiful clothes that imagine soft silhouettes and tactile, natural fabrics, all in a muted palette of warm greys and muted olive greens.
Meanwhile, the Azores and French painter, Paul Gauguin, have inspired a collection of rich, sumptuous colours – an ideal balance to the cool shades of wintry landscapes. Think oversized squares, stripes and block-coloured fields. The palette is borrowed from the artist’s work, featuring aubergine, burnt orange, bottle green and deep indigo. In particular, the Azores linen smock blouse is a statement piece to love throughout the seasons.
Lambswool, velour and quilted organic cotton provide softness and warmth as the evenings grow chillier, while winter’s prettiest coat, the ‘Alberta’, is crafted in recycled wool and polyester.
Shunning fast changing trends, each Gudrun Sjödén collection is designed as a new chapter in an ongoing story of patterns, textiles and colours. Enter and you could win a voucher, worth £200, to spend on staples that will be loved for generations.
For more info, visit gudrunsjoden.com or follow on Insta at: @gudrunsjoden.ldn. 65-67 Monmouth St, London, WC2H 9DG, or visit the pop-up, 24 Oct - 2 Nov, at Dovecot Studios, 10 Infirmary St, Edinburgh EH1 1LT.
How to enter
For your chance to win one of two Gudrun Sjödén vouchers, each worth £200, enter our competition now by clicking the button below and answering the following question by the closing date of
5 November 2025.
Q: Which French painter inspired some of this season’s colourful collection?
Terms and conditions:
The competition closes at 11.59pm on 5 November 2025. Two winners will be selected at random from all correct entries received and notified soon after. Subject to availability. The winners cannot transfer their prize or swap it for cash. Details of our full terms and conditions are on p125 and online at: icebergpress.co.uk/comprules.