Famed for its fun Scandi flair, Gudrun Sjödén’s latest lines offer sustainable staples that will be loved for generations
This season, embark on a journey of textile stories from Greenland to southern Sweden with a Gudrun Sjödén capsule wardrobe inspired by the palette of Scotland. Centred around undyed natural fibres, the collection features cotton that’s traditionally unbleached, wool with a unique flecked finish as unique as the sheep it came from, and linen in deeper, bold shades. All incredibly beautiful and timeless.
As the weather turns cooler and the days turn shorter, it’s the ideal time to layer up with transitional pieces in warming wool and cotton, creating an effortless, cosy look. Discover stunning jacquard-knit cardigans in both cropped and longline styles, while the seasonal staple, the anorak, stands out. A palette of soft ecru, warm reds, Klein blue, aubergine and brass yellow bring cheer to the darker days.
Gudrun Sjödén’s love for handicraft also shines in her latest clothes and homeware collections with creative details inspired by Greenland and the folklore-steeped textile traditions of Skåne in southern Sweden.
Committed to sustainable production, each Gudrun Sjödén piece is crafted with care and designed to be used year in, year out, helping you to curate a sustainable wardrobe with heirloom pieces that can be passed on for generations to come.
For your chance to win one of two £200 Gudrun Sjödén vouchers*, enter our competition and you could soon be picking something beautiful and unique for yourself or your home this season.
For more information and inspiration, visit: gudrunsjoden.com or visit the London store at: 65-67 Monmouth St, WC2H 9DG. Or follow on Instagram at: @gudrunsjoden_ldn
How to enter
For your chance to win one of two £200 Gudrun Sjödén vouchers*, enter our competition by clickuing the button below and answering the following question by the closing date of 6 November 2026.
Q: The new capsule collection is inspired by the palette of which country?
Terms and conditions
The competition closes at 11.59pm on 6 November 2026. Two winners will be selected at random from all correct entries received and notified soon after. Subject to availability. The winners cannot transfer their prize or swap it for cash. Details of our full terms and conditions are on p125 and online at icebergpress.co.uk/comprules.