Beautiful, thoughtfully produced pieces to bring colour to your wardrobe

With the new season comes new hope and energy – and that’s precisely what Gudrun Sjödén has captured in her Spring 2021 collection. Described as a love letter to nature, it features the rich palette that Gudrun encounters on her outings into the Swedish countryside, including jewel-like blues and greens complemented by spicy reds and yellows, all with her striking patterns and embroidered details, themselves inspired by traditional folk art.

As well as pouring her heart into each collection, creating clothes that will be cherished by several generations for many years to come, Gudrun is mindful to produce pieces that are kind to the planet, too. The company works hard to minimise its carbon footprint in all areas from design to production and freight and it supports its manufacturers to help them become as eco-friendly as possible – such as helping to create an organically certified production line and establishing water recycling systems. In fact, this season’s collection features digital printing, which uses a minimum of water, while still producing beautifully vivid colours. For more information, visit gudrunsjoden.com

We have two prizes of £200 to spend at the online store…

To enter

For your chance to win one of two £200 vouchers to spend in store or online at Gudrun Sjödén, simply click the button below and answer the question: The countryside of which country inspires Gudrun’s lines?

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